Shaping abstract problem
statements into tangible business solutions
An Interdisciplinary Designer with insatiable curiosity, focused on business results & data-driven decisions.
Crafting Paywall, Subscription & Micropayment Ecosystem in Premium Pratilipi to Increase Revenue
Led end-to-end product thinking, research, data analysis, and UI/UX design as the solo designer in a lean team. Prioritized user motivation, transparency, and post-purchase satisfaction.
💸 33% Daily Active Users (DAU) became Active Premium Users
💸 Boosted Revenue by 6x
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Redesigning Reading Experience in Pratilipi iOS to Increase reading time
Revamped to deepen user immersion and ease of use. Focused on the ‘Reader’ module—where users spend most of their time. Simplified the interface, enhanced language support, and improved content continuity. Drove decisions through user insights, session patterns, and platform goals. Designed for long-term scalability and richer daily engagement.
📈 9% Increase in average reading time per non-premium user
📈 13% Reading time increase for premium users
📈 3.9% Read completion increased per series
📈 4.5% Read activation increased
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New Payment Method for Readers Without Digital Payment Options to Subscribe in Pratilipi
Uncovered key friction points through user research. Built an online, seamless, and inclusive journey. Aligned user needs with business goals in close collaboration with product and engineering. Enabled smoother access to premium for underserved users.
💸 16% MRR increased in the first month
💸 9% MRR contribution on MoM basis
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Unified, Multi-Lingual Design System for 25mn+ Readers across Platforms
Created Pratilipi’s first unified design system to cut design debt and speed up delivery. Replaced outdated files with a modular, scalable component library. Standardized visuals across platforms for consistency and trust. Led cross-functional efforts to enable faster, cohesive user experiences.
💸 30% Reduction in Design time
💸 22% Reduction in Development time
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Development
Miscellaneous
I'm an interdisciplinary product designer with a passion for building useful & beautiful products.
I'm a business-focused designer. I like expanding & adapting my thoughts, skillsets & processes to the changing problems & need around business & users.
product design
growth design
user research
visual design
interaction design
motion design
icon design
web design
a/b testing
information design
product strategy
data analysis
typography
prototyping